Augmented Reality Market Enhancing the Customer Experience in the Banking and Finance Sector
The global augmented reality market stood at USD 57.26 billion in 2023. This is expected to cross USD 597 billion by 2030, growing at a compound annual growth rate (CAGR) of 39.8%. Today, augmented reality (AR) stands as a pivotal advancement that has the potential to revolutionize numerous industries. By seamlessly blending the digital world with the physical environment, AR offers immersive experiences that enhance perception and interaction. From entertainment and education to healthcare and manufacturing, the applications of augmented reality are vast and transformative. Augmented reality superimposes computer-generated images, sounds, or other sensory experiences onto the real world. Unlike virtual reality (VR), which creates a completely artificial environment, AR enriches the existing environment with digital overlays. This distinction allows AR to integrate seamlessly into daily life, offering practical solutions and enhancing user experiences without isolating t...